Description

Job Summary

The Senior Respiratory Product Manager with Product & Clinical expertise will work with the Marketing Director as part of the Marketing & Portfolio group to develop the go-to-market strategy and ensure its execution, train sales force, ensure field support, drive and monitor setup operations, after-sales support, post-launch product management and market growth.

Responsibilities (Specific tasks, duties, essential functions of the job)

Product Launch preparation and readiness:

• Market access assessment (patient pathway, clinical pathway, reimbursement status, etc.)
• Define go-to-market strategy based on clinical endorsement and clinical selling
• Will work with clinical specialists and KOL to promote the clinical applications
• Define channel strategy
• Work cross functionally to ensure operational market launch readiness, linking with manufacturing and operations to setup the right processes.
• Work on Product Launch Package and Assets

Downstream

• Participate in the elaboration of the go-to-market strategy and lead its execution and follow up
• Train the sales force and provide top-notch support
• Monitor and analyze performance, sales and growth; adapt strategy accordingly
• Provide market foresight and analysis
• Field visits for training and sales support at physicians and key opinion leaders
• Participate in organizing company events and tradeshows
• Create programs and initiatives (clinical selling and workshops) to drive awareness, adoption and sales
• Develop marketing digital initiatives and presence

Leadership

• Ability to work transversally and engage the different groups of the company (sales, clinical, technical, product development, manufacturing, operations, etc.)
• Comply with all company policies and procedures.

Knowledge, Skills, and Abilities

• Experience (5+ years) within the homecare medical device field in product management and clinical selling of new-to-market clinical applications.
• Respiratory field experience required.
• Proficient working with field reps, persistent and able to create opportunities.
• Ability to interact with ease and comfort with healthcare professionals.
• Able to work effectively and autonomously.
• Able to adapt rapidly to changing environment.
• Able to work with an international team and environment.
• Entrepreneurial, independent, responsible, hands-on and goal oriented.
• Excellent communication skills.
• Effective communication with senior management.
• Must be able to motivate and engage internally.
• Must have strong work ethic.
• Solutions-oriented problem solver.
• Excellent planning, communication, and organizational skills.
• Willingness to travel in the US and internationally (up to 60%).

Qualifications (Experience and Education)

• Bachelor’s degree in Marketing, Business/Product Management or in Biomedical Engineering, required.
• Previous field experience in respiratory care is required.
• Experience in product launch/product management is required.
• Experience in training and “clinical selling” for healthcare professionals, required.
• A minimum of 5 years’ experience in a product management position of a highly clinical product, required.
• Intermediate knowledge/proficiency in Microsoft Office, required.
• Healthcare professional certification such as Respiratory Nurse or Respiratory Therapist preferred.
• Location: US