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US Airway Clearance Product Manager

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Job Type: Full-Time
Category: Marketing
Location: Remote, United States
Date Posted:

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Description

Job Summary

The US Airway Clearance Product Manager with Product & Clinical expertise will work with the Marketing Director and the Sr Marketing Director Portfolio to develop the go-to-market strategy and ensure its execution, train sales force, ensure field support, drive and monitor setup operations, after-sales support and post-launch product management.

Responsibilities (Specific tasks, duties, essential functions of the job)

Product Launch preparation and readiness:

  • Market access assessment (patient pathway, clinical pathway, reimbursement status, etc.)
  • Define go-to-market strategy based on clinical endorsement and clinical selling
  • Will work with clinical specialists and KOL to promote the clinical applications
  • Define channel strategy
  • Work cross functionally with the Inogen/PhysioAssist integration team to ensure operational market launch readiness, linking with manufacturing and operations to setup the right processes.
  • Work on Product Launch Package and Assets

Downstream

  • Participate in the elaboration of the go-to-market strategy and lead its execution and follow up
  • Train the sales force and provide top-notch support
  • Monitor and analyze performance, sales and growth; adapt strategy accordingly
  • Provide market foresight and analysis
  • Field visits for training and sales support at physicians and key opinion leaders
  • Participate in organizing company events and tradeshows
  • Create programs and initiatives (clinical selling and workshops) to drive awareness, adoption and sales
  • Develop marketing digital initiatives and presence

Leadership

  • Ability to work transversally and engage the different groups of the company (sales, clinical, technical, product development, manufacturing, operations, etc.)
  • Comply with all company policies and procedures.

Knowledge, Skills, and Abilities

  • Experience (5+ years) within the medical device field in product management and clinical selling of new-to-market clinical applications.
  • Respiratory field experience required.
  • Proficient working with field reps, persistent and able to create opportunities.
  • Ability to interact with ease and comfort with healthcare professionals.
  • Able to work effectively and autonomously.
  • Able to adapt rapidly to changing environment.
  • Able to work with an international team and environment.
  • Entrepreneurial, independent, responsible, hands-on and goal oriented.
  • Excellent communication skills.
  • Effective communication with senior management.
  • Must be able to motivate and engage internally.
  • Must have strong work ethic.
  • Solutions-oriented problem solver.
  • Excellent planning, communication, and organizational skills.
  • Willingness to travel in the US and internationally (up to 60%).

Qualifications (Experience and Education)

  • Bachelor’s degree in Marketing & product management required.
  • Previous field experience is required. 
  • Experience in product launch/product management is required.
  • Experience in training and “clinical selling” for Healthcare professionals.
  • A minimum of 5 years’ experience in a product management position of a highly clinical product.
  • Intermediate knowledge/proficiency in Microsoft Office, required.
  • Healthcare professional certification such as Respiratory Nurse or Respiratory Therapist preferred.
  • Location: US (East Coast preferred)
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